Game On, World. / NIKE
Sport is the ultimate game, and athletes are the ultimate players. Nike introduces a whole new training platform. Measure your score against your self, against your friends, against the world. The more you play, the better you get. The world is your playground.
“Game On, World,” the newest avertising campaign for Nike, converts our world into Super Mario Bros. The fun and clever spot features jocks jumping onto platforms, dodging fireballs, leaping into drainpipes, and bouncing from building to building reminiscent of our favorite classic Nintendo game. It’s parkour meets the Fuelband. The commercial and campaign were created to promote the Nike+ fitness tracking system, which tracks the wearer’s movement wirelessly and logs data on the app. What’s your high score? Have you seen Princess Peach?
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