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The Superslice is an online cultural aggregator. We scour the world-at-large for the finest cultural works; from the topical and the contemporary, to the retrospective and the nostalgic.

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London Olympics 2012 Branding / McCann Worldgroup

The overall look of the 2012 games has been overseen by McCann Worldgroup in collaboration with London’s organizing committee. Over the past 3 years they’ve collaborated with several designers, architects, advertisers, sponsors and others to implement an impressive visual identity that will be seen across the world for much of the next month. The emblem […]

2012 OlympicsAliasBarberosgerbyDavid WatkinsFuturebrandHeneghan Peng ArchitectsLOCOG
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