The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it.

A film produced for my final year Masters in Architecture, part of a larger project about the social and architectural consequences of new media and augmented reality.

via Keiichi Matsuda.

With the rise of technologies such as Google Glass and Oculus VRAugmented(hyper) Reality explores the consequences of the emergent layer between virtual and physical space.  Augmented (hyper)Reality was part of Keiichi Matsuda’s thesis project at the Bartlett school(UCL).

Also, please support Keiichi’s new project, Hyper Reality on Kickstarter.


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