It’s a basic human desire to separate an OREO cookie. Humans love either cookie or creme. And sometimes a man just needs to invent a machine to do the hard work of separating the two. Today, that man is physicist and cookie-part preferrer David Neevel. Watch him operate the machine he created that separates OREO cookies.

Check this very comical video of David Neevel as he puts in a tremendous effort and love into separating an Oreo as perfectly as possible using robots. The video seems to be a part of a viral campaign by Nabisco. Check out the Oreo Separator Machine #2 below.