Inspired by traditional festive motifs, Christian Louboutin‘s windows feature a bespoke Christmas tree display which consists of specially cast lasts of the iconic Pigalle shoe. The white last is finished with the signature glossy red sole and arranged in concentric levels to create the recognisable tree form with support of a tonal metalwork structure inspired by shoe racks found in the designers Atelier in Paris.
To add a dynamic edge, the trees rotate and are enclosed by a triple mirror screen, amplifying the scene and drawing focus to the hero product which sits in pride of place atop the tree.
London-based art directors and display designers, Xavier Sheriff and Gemma Ruse, of Studio XAG, have created these Christmas tree-inspired window installations for the Christian Louboutin boutiques in London and Geneva. The signature red sole has never looked so festive, and Christmas so sexy. See more at their site and blog.
All photos by Susie Rea