London Olympics 2012 Branding / McCann Worldgroup
The overall look of the 2012 games has been overseen by McCann Worldgroup in collaboration with London’s organizing committee. Over the past 3 years they’ve collaborated with several designers, architects, advertisers, sponsors and others to implement an impressive visual identity that will be seen across the world for much of the next month.
The emblem is 2012, an instantly recognizable symbol and a universal form one already closely associated with the games in London. it is unconventionally bold, deliberately spirited and unexpectedly dissonant, echoing london’s qualities of a modern, edgy city.
Containing neither sporting images nor pictures of london landmarks, the emblem shows that the games are more than london, more than sport. The games are for everyone, regardless of age, culture and language. The emblem is designed to be populated, to contain infills and images, so it is recognizable enough for everyone to feel and be part of London 2012.
via designboom
Logo design by Wolff Olins
Typeface by Alias
Pictograms by SomeOne
Typeface by Alias
Entrance gantry at the Olympic Stadium by Surface Architects
Other references:
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