The Forty Story / Pentagram

London-based design firm Pentagram celebrated their 40th year of business with this quirky stop animation video. The The Forty Story highlights some of the firm’s most significant clients and projects. Happy 40th, Pentagram.

-@ybaynes

The Forty Story ,The story of a boy born on the day Pentagram opened and how his life has been tracked (and kerned) by forty years of Pentagram design.

Written by Naresh Ramchandani and Tom Edmonds
Directed by Christian Carlsson

via Pentagram