We previously featured in Soundsystem, the track I Think She Ready featuring Iggy Azalea, from the mixtape, Mad Decent Presents FKi, at the beginning of the year. The track was produced by FKi, Derek Allen, Diplo and Superslice favorite, Heroes x Villains.

Here comes the music video. There’s the standard (non-consumerfied) video at the header and the “WORLD’S FIRST INTERACTIVE SHOPPABLE MUSIC VIDEO” version below. The “interactive” video is kinda annoying, kinda innovative.

–@teemunny

The music video premiere of ‘I Think She Ready‘ featuring FKi, newly-signed Interscope rapper Iggy Azalea and Grammy-nominated Diplo debuts exclusively on SSENSE. The video was shot and produced in LA by founder of What You Steal, Alex 2Tone, whose previous video credits include Iggy Azalea’s My World and work with Dizzee Rascal and Danny Brown. The video was styled entirely by SSENSE, where you can shop Iggy’s, FKi’s and Diplo’s looks using interactive hotspot technology from wireWAX – every item featured is available to purchase directly through the video.

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