5 Hours of Adriana Lima / Kia Motors

I really don’t know what to make of this. It’s completely arbitrary. It’s random. It’s five straight hours of leggy Brazilian supermodel and Victoria’s Secret Angel, Adriana Lima, waving a racing flag in slow motion.

M’kay?

Last week, Kia Motors released a teaser for their big Super Bowl commercial. Now this potentially viral eye candy has arrived via the magic of YouTube.

Calling, Don Draper. Has Madison Ave. run out of ideas? Might this “campaign” be so bizarre that it is actually genius? It’s like Bill Viola without the pathos or art. With that said, I’ve seen a lot worse. I would also like to meet the person who actually sits there and watches all five hours.

–@teemunny

It’s hard to get enough of Adriana. But, thanks to the miracle of the Internet, we’re able to bring you 5 hours of the finest flag-waving the world has ever seen.