This winter, Nokia to promote the Nokia Lumia 800 with Windows phone brought deadmau5 and the world’s most advanced 4D technology together and created an impressive light show at Millbank Tower, London. What resulted was a pretty great commercial.

@teemunny

Millbank was plunged into darkness with the iconic tower acting as the canvas for a never-before-seen spectacular. Each of the 120 metre high building’s 800 windows were covered with vinyl as 16 powerful projectors, stationed 300 metres away on the other side of the river, beamed 3D images onto the structure. Huge butterflies flew across the London skyline and the tower was twisted, pulsated and even fell down. Billed as the “future of live events” the spectacular show was accompanied by music from super producer deadmau5, who created exclusive remixes for the performance — adding the 4th dimension.

Some behind the scenes of the production:


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