Less and More: The Design Ethos of Dieter Rams is a current exhibition showing at the San Francisco Museum of Modern Art (SFMOMA). Rams is widely regarded as the premier in the field of industrial design. If one is an aficionado of modern design, one should know who this man is. Apple fanboys, you better recognize and respect. If one is a designer, one should be familiar with his canon, Rams’ ten principles for good design. You can go ahead and place Dieter in the Hall of Fame; Rams is definitely another personal hero of mine.

The SFMOMA video at header was made by Andrew Birchett.

Touch my monkey! Now’s the time on Sprockets when we dance!


AUGUST 27, 2011 – FEBRUARY 20, 2012

Widely regarded as one of the most influential industrial designers of our time, Dieter Rams produced iconic works and innovative ideas (in particular his advocacy for “less but better” design) that have proved seminal for our contemporary design culture. For more than 40 years, Rams was the lead designer for the German household appliance company Braun. He has also been the active designer for German furniture company Vitsœ since his start there in 1959. This exhibition includes more than 200 models and objects by Rams and his team, as well as contemporary designs in?uenced by his Ten Principles of Good Design, such as Apple computers.

Interview with Gestalten from 2 years ago:

Interview with the director of London’s Design Museum, Deyan Sudjic. Filmed at Vitsœ, September 2008:

Check out: Dieter Rams Flickr Pool

Check out: Das Programm, a shop that only sells objects designed by Dieter Rams issued between 1955 and 1995, the time when Rams was Braun’s Director of Design. It also acts as a museum of sorts, with relevant historical product details when they are available.