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German auto maker BMW will unveil two new eco-friendly concept cars at the 2011 Frankfurt Moto show. Although sustainability (fuel efficiency, low fuel emissions, etc.) is the main focus for the two concepts, it is pleasant to see the continued evolution of BMW’s distinctive design present in both the i3 and i8.
…The mobility of the future requires a new balance between global requirements and the needs of the individual. Solutions are needed to provide individual but above all, sustainable mobility. The BMW Group recognised this need and now presents vehicles under the sub-brand BMW i which open new avenues, specifically responding to changing customer needs and combining inspiring design and a new perception of the term premium, strongly characterised by sustainability. BMW i takes a holistic, all-encompassing approach: with its customised vehicle concepts, sustainability defining the entire the value chain and supplementary mobility services, BMW i is rewriting the concept of individual mobility…