NIKE releases Air MAG / Marty McFly / UPDATED

This project is exciting to me because it brings together three very passionate audiences: the Parkinson’s community, the sneakerheads and Back to the Future fans. -Michael J. Fox.

Great Scott! The Air MAG is now a reality. Nike announced that 1,500 pairs of the Air MAG will be auctioned on eBay, with all net proceeds going directly to the Michael J. Fox Foundation. The auction will begin tonight and end on September 18th. 150 pairs will be posted on eBay each day for ten consecutive days.

The Air MAG is the first rechargeable footwear from Nike, an identical replica of the original shoes from Back to the Future II. The reproduced facets include the glowing LED panel and the electroluminescent Nike logo on the strap. The Air MAG illuminates with a pinch at the top of the sneakers; glowing up to five hours per charge. No word if there are operable power laces.

It’s all been leading up to this marquee moment. We have had hints, glimpses and tastes along the way; from the highly coveted Marty McFly themed Hyperdunks Summer 2008 release to Nike filing a patent for the shoe in Fall 2009.

For a sneakerhead and pop culture addict like me, this is a dream come true. We are officially speechless. So freaking radical. Great Scott, indeed.

Your move Mattel, where’s our hoverboard?

-@teemunny

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UPDATES:

Visit the awesome official site: Back4theFuture.com

Fast Co Design has a great rundown and insight on how things developed and came to fruition: Waaay Back To The Future: Nike’s 23-Year Journey To Make McFly’s Shoes Real

Nice Kicks: Back to the Past: The Road to the Nike MAG 2011 Release

Back For The Future: It was an ordinary evening at Lone Pine Mall. All Kevin Durant wanted was a new pair of shoes. Then the space-time continuum showed up.
Bill Hader, Christopher Lloyd, Tinker Hatfield, Donald Fullilove and KD star in a film about the most famous shoes never made, in an effort to support the Michael J. Fox Foundation for Parkinson’s research.

Back For The Future – A Message From Michael J. Fox

David Letterman – Michael J. Fox’s ‘Future’ Shoes