The Swoosh premieres its 22-minute film of the making of the Nike über-commercial, The Chosen. It features the Nike team engaging in the extreme sports of skateboarding, BMX, surfing, and snowboarding. The film takes you to the powdery Brandywine Backcountry of Whistler and Snowmass in Aspen; legendary skate spots Brooklyn Banks in New York and Hollywood High School in Los Angeles; and the night surf of Keramas in Bali, Indonesia and a wave pool in Orlando, Florida.

In this world premier of the next-level Nike JUST DO IT commercial, stars such as Paul Rodriguez Jr., Julian Wilson, and Danny Kass charge it and look like rockstar heroes in the process.

Other appearances include: Nicolas Müller, Annie Boulanger, Theotis Beasley, Omar Salazar, Garret Reynolds, Nigel Sylvester, Dennis Enarson, Monyca Byrne-Wickey, Michel Bourez, Kolohe Andino, Julian Wilson, Ellery Hollingsworth, and Mason Aguirre