This is how it should be done: lodge yourself on a stratum, experiment with the opportunities it offers, find an advantageous place on it, find potential movements of deterritorialization, possible lines of flight, experience them, try out continuums of intensities segment by segment, have a small plot of new land at all times.  -Gilles Deleuze and Félix Guattari, “A Thousand Plateus”

 

Welcome to The Superslice.  I was immediately intrigued when Sam and Yohannes first approached me about launching a comprehensive culture website. Quick to realize that we were collectively interested in playing around with the idea of micro-versus-macro areas of focus within a site, we developed the concept of adopting a hyper-editorial approach towards creating and operating an online culture magazine.

There exists a plethora of websites dealing with “culture”. There are the sites that are specific to a cultural genre, which cover the gamut within that genre. There are the sites that cover a wide range of various genres. With the genre-specific sites, we identified a lack of editing. I am a self-proclaimed sneaker enthusiast. Do I need to inundate myself with all the published articles of every pair of kicks that are dropping this summer? I just care about the cool, limited-edition Air Jordan Retros, Man. Just give me the goods.

On sites covering a spectrum of interests, not only did we discover that they lacked proper editing; they seemed to limit themselves with topical interests. We found that they had a tendency to only exist in the zone of the new, fashionable and trendy; in somewhat glib manner. I find it confining being deluged with only the new. The trendy stuff becomes antiquated and disposable over time. Therein lay the notion of navigating between the macro’ and micro’ and shifting focus in an organic manner. We would prominently cover macro-Culture with a micro lens and adjust accordingly. Be prudent about highlighting that intersection of the timeless, the cool and the ephemeral.

Consider this as an opportunity to develop something that is refined yet unrestrained. A curatorial attitude and an infusion of personality will be intrinsic to this venture. It is a platform to create something for “us”, our demographic, our friends, and peers. Our communal interests are so varied in this day and age. In this digital epoch, we have bridged the gap and have exposed ourselves to an endless stream. Our interests are piqued. We like all, and we try to consume all. This material that attracts us spans the superficial and serious, low-brow and elite, esoteric and mainstream. But, there are just not enough hours in a day. Our lives need editing.

Let us intone that there is a lot out there, we will sift through the detritus and present you with the shiniest diamonds. Hopefully, our interests will align. We hope that The Superslice distracts you and that you genuinely enjoy it. Be terrific.

Sincerely,

 

Tony Trinh
Editor in Chief
TheSuperslice.com



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